Privacy policy

Last updated: 26 September 2026

PureTi (“PureTi”, “we”, “us” or “our”) respects your privacy.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit our website, purchase products, contact us, participate in promotions or otherwise interact with our business.

Our online store is powered by Shopify. We also use service providers to support payments, deliveries, customer service, marketing and other business operations.

 

1. Personal Information We Collect

The information we collect depends on how you interact with us and may include:

  • Contact information: Your name, email address, telephone number, billing address and delivery address.

  • Order information: Products purchased, order amounts, payment status, delivery details, returns, refunds and warranty claims.

  • Account information: Information associated with your customer account, including contact details, preferences and order history.

  • Customer service information: Messages, enquiries, complaints, photographs and other information you provide when requesting assistance.

  • Marketing preferences: Subscription status, consent records and preferences for email, SMS and other communications.

  • Shopping activity: Products viewed, searches, items added to your cart, purchases and interactions with promotions.

  • Device and usage information: IP address, browser and device information, cookie identifiers, referring pages and interactions with our website.

  • Reviews and promotional entries: Reviews, ratings, photographs, videos, competition entries and other content you choose to submit.

Payments are handled through third-party payment providers. We receive information needed to confirm payments, process orders and manage refunds. We do not store full payment card numbers or card security codes on our own servers.

Please avoid providing sensitive personal information unless it is necessary for your enquiry and we have requested it.

 

2. How We Collect Personal Information

We may collect information:

  • Directly from you when you purchase, contact us, create an account, subscribe, submit a review or enter a promotion.

  • Automatically through cookies, pixels and similar technologies when you use our website or interact with our communications.

  • From Shopify and service providers involved in payments, fulfilment, shipping, customer support, marketing and analytics.

  • From advertising, referral or social media partners, subject to applicable law and your privacy choices.

If you provide another person’s information, such as a gift recipient’s delivery details, please ensure you are authorised to provide it and make this policy available to them.

You may browse our website without creating an account. If you do not provide information reasonably needed to fulfil an order or respond to a request, we may be unable to provide that service.

 

3. How We Use Personal Information

We use personal information to:

  • Process payments and fulfil orders.

  • Arrange deliveries and communicate order updates.

  • Manage returns, refunds and warranty claims.

  • Provide customer support and resolve complaints.

  • Maintain customer accounts and preferences.

  • Administer reviews, promotions, giveaways and referral programs.

  • Send marketing communications where we have the required consent or other lawful permission.

  • Understand website use, measure advertising performance and improve our services.

  • Personalise your experience and display relevant advertising, subject to applicable law and your choices.

  • Detect fraud, protect our systems and manage payment disputes.

  • Maintain business records and comply with legal obligations.

We use and disclose personal information only for purposes permitted by applicable law.

 

4. Email and SMS Marketing

We may send promotional emails and SMS about PureTi products, offers, launches and events where we have your consent or another lawful basis permitted by applicable law.

Marketing consent is voluntary and is not required to make a purchase. Supplying contact details for an order or enquiry does not, by itself, mean you have agreed to receive all marketing communications.

You can unsubscribe:

  • From marketing emails using the unsubscribe link in the email.

  • From marketing SMS by following the instructions in the message, including replying STOP where supported.

  • By contacting hello@pureti.com.au.

We will action marketing unsubscribe requests within five working days. You do not need to create an account or log in to unsubscribe.

We may retain a limited record of your unsubscribe request so that we can respect your preferences.

After unsubscribing, you may still receive necessary communications about your orders, deliveries, returns, account or customer service enquiries.

 

5. Cookies, Analytics and Advertising

We and our service providers use cookies, pixels and similar technologies to support website functions, remember preferences, understand how visitors use our store and measure or personalise advertising.

Information collected through these technologies may include device identifiers, browsing activity, interactions with advertisements and purchase events.

Where required by applicable law, we obtain consent before using non-essential cookies or tracking technologies.

You can manage cookies through your browser settings and, where available, the privacy preference controls on our website. Blocking certain cookies may affect website functionality.

Where applicable law gives you a right to opt out of targeted advertising or the sale or sharing of personal information, you can exercise that right through the available website controls or by contacting us. We honour recognised opt-out preference signals, including Global Privacy Control, where required by applicable law.

Some advertising disclosures may be classified as a “sale” or “sharing” of personal information under certain laws, even when no money is exchanged. Any such activity is subject to applicable requirements and your privacy choices.

 

6. How We Share Personal Information

We may disclose relevant personal information to:

  • Shopify, which hosts and supports our online store.

  • Payment providers and financial institutions, to process payments, refunds and disputes.

  • Warehousing, fulfilment and delivery providers, to prepare, deliver and receive returned orders.

  • Technology and support providers, including hosting, cloud storage, customer support and security services.

  • Marketing, advertising and analytics providers, to manage communications, measure performance and deliver advertising, subject to applicable law and your preferences.

  • Review, promotion and referral service providers, where needed to administer the features you use.

  • Professional advisers, including accountants, insurers and legal advisers.

  • Authorities or other parties, where disclosure is required or permitted by law, including to investigate fraud or protect legal rights.

If our business is sold, merged or restructured, relevant information may be disclosed to advisers or prospective or actual purchasers, subject to appropriate confidentiality protections and applicable law.

We take reasonable steps to limit disclosures to information relevant to the purpose.

 

7. Shopify

Shopify processes personal information when you browse and purchase from our store, including information provided at checkout and information collected through cookies and similar technologies.

Where we enable Shopify Network Intelligence or related Enhanced Services, Shopify may use information about your interactions with our store together with information from your interactions with other merchants and Shopify. These services can support personalisation, advertising, fraud prevention and improvements to commerce services.

Information may be shared with Shopify and other service providers in countries outside Australia for these purposes.

You can learn more through:

Shopify’s Privacy Portal provides information about exercising privacy rights in relation to Shopify’s own processing. For requests concerning information held by PureTi, please contact us using the details below.

 

8. Reviews, Photos and Promotions

If you submit a review or other content for publication, the content and the display name associated with it may be visible to others. Please avoid including private information you do not want published.

Submitting a review does not automatically authorise us to use your photographs, videos or other content in unrelated advertising. We will seek permission where required.

If you enter a competition or giveaway, we use your information to administer entries, contact winners and deliver prizes. Any publication of winner information will follow the promotion’s disclosed terms and applicable law.

 

9. Overseas Processing and Disclosure

Some service providers may store or process personal information outside Australia. This can occur when we use ecommerce, payment, marketing, analytics, support and cloud services.

These countries may have different privacy laws from Australia.

Where required by applicable law, we take reasonable steps to protect personal information disclosed overseas and put appropriate safeguards in place. This may include assessing providers and using contractual protections.

You may contact us for further information about our overseas information-handling arrangements.

 

10. Security and Retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

No online transmission or storage system is completely secure. If a data breach occurs, we will assess it and notify affected people and regulators where required by applicable law.

We retain information for as long as reasonably needed to:

  • Fulfil orders and provide customer support.

  • Manage returns, disputes and warranty claims.

  • Maintain necessary tax, accounting and business records.

  • Meet legal obligations.

  • Record and respect privacy and marketing preferences.

Retention periods vary according to the information and its purpose. Our Lifetime Warranty does not mean that every category of personal information is retained indefinitely.

When information is no longer needed, we take reasonable steps to securely delete or de-identify it, unless retention is required or permitted by law.

 

11. Access, Correction and Other Privacy Requests

You may contact us to request access to personal information we hold about you or to request correction of information that is inaccurate, incomplete or out of date.

Depending on the laws that apply to your circumstances, you may also have rights to:

  • Request deletion of personal information.

  • Obtain a portable copy of certain information.

  • Object to or restrict certain processing.

  • Withdraw consent where processing relies on consent.

  • Opt out of targeted advertising or certain data sharing.

  • Appeal a decision about a privacy request.

These rights may be subject to legal exceptions. For example, we may need to retain information to meet legal obligations or manage an unresolved dispute.

To make a request, email hello@pureti.com.au. We may ask for information reasonably necessary to verify your identity.

We will respond within the period required by applicable law. If we cannot fulfil a request, we will explain the reason and available complaint or review options where required.

 

12. Children’s Privacy

Our online store is intended for an adult shopping audience. We do not knowingly collect personal information from children without appropriate permission where required by law.

If you believe a child has provided personal information inappropriately, please contact us so we can assess the situation and take appropriate action.

 

13. Third-Party Websites

Our website may link to third-party websites or services. Their privacy policies govern information they collect independently.

Please review their policies before providing personal information. This section does not limit our responsibility for personal information we disclose to service providers under applicable law.

 

14. Privacy Complaints

If you have a concern about how we handle your personal information, please email hello@pureti.com.au with details of your complaint.

We will acknowledge your complaint, investigate and aim to provide a response within 30 days. If additional time is needed, we will explain why and provide an update.

If you are dissatisfied with our response or do not receive a response within a reasonable time, you may contact the Office of the Australian Information Commissioner. The OAIC can consider complaints within its jurisdiction.

You may also have the right to complain to the relevant privacy regulator in your country.

 

15. Changes to This Policy

We may update this policy to reflect changes in our practices, services or legal obligations. The latest version will be published on our website with a revised “Last updated” date.

Where required by law, we will provide additional notice of material changes or seek consent before introducing a new use of personal information.

 

16. Contact Us

For privacy enquiries, requests or complaints, please contact:

PureTi
Email: hello@pureti.com.au
Phone: 1800 787 384
Postal address: PO Box 1012, Bondi Junction NSW 1355, Australia

Customer service hours: Monday to Friday, 9 am–5 pm Sydney time, excluding NSW public holidays.